Q
Hey guys! I’ve been running ads for 6 months now as a fast dropshipping supplier, and I’m always running into the same problem.
My ads perform great for the first few days, but the ROAS (Return on Ad Spend) rapidly decreases once a few days go by.
I'm new to running ads, but it's getting increasingly difficult to generate longlasting returns.
The way I've worked around this issue is just constantly putting out new campaings, but it doesn't seem like the right move.
A
There is no simpler answer to this.
But the meta Algorithm goes always for the lowest hanging fruits (warm/hot) audience first which is lurking around your store and just unconsciously waiting for another touchpoint of your brand/store.
For me its just a sign my warm audience is not full enough and wears off faster than i put cold people in it. Try to put effort into top funnel ads who drive clicks, views. Lp views. And let your sales ads / offer do the rest.