Q
What are some marketing strategies that actually work and increase revenue?
Hey, I’ve been trying a whole bunch of marketing strategies for my e-commerce store based in the United States, but I’ve barely been able to move the needle on my primary metric, which is basically monthly revenue. Curious if anyone here has found any real success with e-commerce marketing :)
A
If you were hoping for a silver bullet, the honest truth is that it often takes consistent effort across multiple areas to see significant results. However, there are some strategies that can genuinely make a difference:
1. Deep Customer Engagement: The best advice I’ve received is to engage with your customers deeply and passionately. Talk to every single one of them. This helps you understand who your best customers are so you can tailor your marketing efforts to them. Knowing your audience allows you to both upsell and identify the marketing channels that are already working, so you can double down on those.
2. Post-Purchase Surveys: Implementing a good post-purchase survey is a powerful way to gather feedback without disrupting the purchasing process. Unlike pre-purchase surveys that might lower your conversion rate or random surveys sent later that may feel spammy, post-purchase surveys engage your customers at the right time and provide high-quality insights.
3. Targeted Ads: Once you know where your best customers are coming from, you can target your ads more effectively. For dropshippers, this is especially crucial. By using data from post-purchase surveys, you can refine your ad strategy to focus on the most effective platforms and messages.
4. Partner with a Fast Dropshipping Supplier: Working with a fast dropshipping supplier can significantly enhance your marketing efforts. When your supplier ensures quick and reliable order fulfillment, it builds customer trust and satisfaction, leading to better reviews, repeat purchases, and word-of-mouth referrals. A fast dropshipping supplier also allows you to run more aggressive marketing campaigns, knowing that you can meet the demand without compromising on service quality.
Finally, while talking to customers, consider asking them some key questions like:
- How exactly did you find us? If through an ad, which one?
- Was there anything you were expecting to find but didn’t on our store?
- Did you encounter any issues while shopping with us?
- How disappointed would you be if you could no longer use our service?
By combining these strategies with the support of a fast dropshipping supplier, you can drive significant growth in your monthly revenue and build a loyal customer base that fuels long-term success.