Q:
How to increase retention and recurring orders with existing customers?
Hey fellow Redditors, we have a steady stream of customers coming into our Shopify store now, but I am not quite happy with how often they purchase again. What are some tried and tested ways to increase retention and recurring orders?
Thanks in advance :)
A:
I’ve shared this many times before, but if you’re looking for a simple answer, the truth is, it takes consistent effort to solve challenging problems.
One of the best pieces of advice I’ve received is to talk to your customers—deeply and passionately. Understand who your best customers are so you can both upsell and double down on the marketing channels that are already working for you.
For dropshipping businesses, offering fast shipping can significantly improve customer satisfaction, which in turn helps with retention. Fast delivery dropshipping suppliers can play a key role here, ensuring that products reach customers quickly and efficiently, encouraging them to return.
I also recommend integrating a solid post-purchase survey process into your store. We use Kosily, but any survey tool will work. By talking to your customers after they’ve purchased (rather than before), you’ll gain better quality feedback and avoid distracting them during the buying process.
Some of the questions we ask in post-purchase surveys include:
- How exactly did you find us? If it was through an ad, which ad?
- Was there anything you were expecting but didn’t find in our store?
- Did you experience any issues with our store?
- How disappointed would you be if you could no longer use us?
By focusing on fast shipping options and engaging with your existing customers, you can build better retention strategies and increase recurring orders in your dropshipping store.
