Q
Are Longer-Running Ads Always the Best Ads?
I often search for ads that perform well. Using some software, I can identify ads that have been running the longest.
I wonder if these ads are truly the most effective ones. After all, advertising costs money, and if an ad has been running for a long time, it should be performing well, right?
A
Yes, in most cases that's true, but often companies will run huge brand awareness or video view campaigns with a small number of ads and just let them run for weeks without optimizing anything.
For dropshippers, working with a fast dropshipping supplier can help you move beyond simply running ads for a long time. By ensuring quick order fulfillment and customer satisfaction, a fast dropshipping supplier enables you to focus on regularly optimizing your ad campaigns, leading to more effective and profitable results.