Q
Hi,
Just started learning about ecom and one of the first questions that started bothering me, is for how long a winning lroduct can be viable?
Let's say I found a good product and it looks promising after testing. For how long will the product stay viable?
It's important to know since I'd like to minimise losses on unsold stock.
Thanks,
A
Depends on the product, advertising channels, budget etc.
I’ve seen products go viral and ‘saturated’ over and over again on different platforms. Some as far back as 2015, then went mega viral again once Tiktok came about.
That’s the beauty of market segmentation, geo targeting, and different demographics.
The same product if marketed correctly, can provide value to an 80 year old woman, and a 15 year old boy.
It’s all about perspective.
Your job as an ecommerce owner/marketer is to create that value within the minds of your target market.