Q
I’ve mostly tried vertical scaling, but when I do the ROAs drop like crazy for days. I’m unsure what to do but I’m extremely close to my revenue goal.
I usually average between 2.5-3 roa, the last 2 days it’s been 2 (without any adjustments - so unsure why) when it picks back up again, I’d like to try scaling. I’ve done the 10-20% every couple of days and it still destabilizes even though I’m at a very small budget under $50 per campaign.
Is it normal that ROA drops? What’s your experience? I’ve been trying for months.
A
I scale very slowly: started at $50/day and every few days increase it by 10-20% depending on how I’m feeling. I keep a very close eye on creatives and slow down if I’m not getting the same results.
I’m at $600 a day now (had some bigger jumps recently), but I still make smaller increases (5%) if performance isn’t great but I’m not underwater.