Sourcing: Reddit Author: Abuhuzefa
Here’s the most predictable, stable Tiktok ads strategy that's been working for me on multiple accounts the last couple months:
Testing:
- run CBO with smart creative enabled.
- 3+ visual assets and 2-3 headline copy
- I’ve done a decent amount of head to head ABO spend forcing vs CBO non forcing and I see CBO getting better and better at good spend allocation - hence I trust it more than I used to.
Scaling Option 1:
- Dupe the winning visual + winning ad copy from your testing CBO into a cost controlled ABO.
- Optimize for conversions and set your target CPA at the same CPA your winning ad generated in the CBO over L7 or L14. Tiktok now knows it can get conversions at this CPA so it’s a realistic cost control.
- Set your budget to 2-3X target CPA.
- Review every few days - to either kill ad sets or scale budgets.
- Not all of these will end up spending but this campaign should become highly profitable rather quickly.
- It will also behave with the most stability of anything in your account, only needing attention every few days.
- Rinse / Repeat from your testing CBO.
Scaling Option 2:
- Extract your winning visuals and winning copy from your CBO
- Drop them into an SPC targeting the same geos.
- Every 7 days review your SPC and cull worst performing assets
- Replace with new ones from your CBO
- (BONUS) - you can surf scale these SPCs but you damn well better have automated rules on or someone keeping a close eye.
This is how I’m bringing some system and order to an otherwise hectic platform. Hope it’s valuable!
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Best Tiktok testing strategy to make 5fig in a day.
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